A Weasel Named Sony…
“If it had been a snake, it would have bit me.”
Welcome back to the City Supreme! As always A.J. Diesel here coming to you with takes hotter than a supernova. I've gotta start by saying, does the Hindenburg sound familiar? How about the Titanic? SELL SELL SELL! That may be a bit of a stretch but do heed the warning. Disney did the work, Disney laid the foundation, and Sony backed out. They found stones and have decided to bet on themselves. The honeymoon is over and the marriage no more. And boy oh boy, Sony messed up. Sony fans can blame Disney for being “money hungry” all they want, but at the end of the day, Sony should have given Disney everything and some. They’re the reason people were excited about Spider-Man again.
I hate to say it, but I saw this coming. So much so, that as my wife and I were leaving the theater after Spider-Man: Far From Home, I text my brother “this is the end of Spidey in the MCU”. I said that for a few reasons. For starters, The Infinity Saga is over. Everything else that happens now is secondary. Surely the future MCU will do massive numbers, but it's already been done. If there was ever a time for Sony to pull out, it had to be now. It had to be when Spider-Man is at the peak of his popularity once more.
Spider-Man: Far From Home was the first Spidey flick to gross over a billion dollars. All of the films were super profitable, but half of those received negative feedback from fans. Aside from Raimis original two films, which don't hold a candle to either of the Tom Holland pictures, Spider-Man 3 and both of the Amazing Spider-Man films were ghastly, with shimmers of hope in J.K. Simmons and Emma Stone. Her death sequence was fabulous.
Another reason this was obvious were those laughable post credits scenes. The first had zero to do with the greater MCU and the second was just rubbish. Nick fury has proved to be the worst secret agent of all time.
Furthermore, somehow that ridiculous Venom film did well in theaters. Well enough that Sony Pictures is really going through with a solo Morbius movie. The bottom line is you cannot have those characters without Spider-Man. Disney should have seen this coming from light-years away. Sony has had a little success, and now they're going all in.
You also have the Maguire and dare I say Garfield purists. So Sony can use the Spider-Verse and bring all of these characters together. In the cop out of the century, they can claim that all of their movies are in continuity, much like the X-Men did with their latter films. Bush league.
In regards to comics, Spider-Man is much more along the lines of Batman. They pretty much always stay HOTT. As opposed to what we saw happen with the X-Men and Fantastic Four. Marvel sabotaged their own comics, and the Fox films sabotaged themselves, thus sinking the secondary market on most of those books. We saw a Death of X, Death of Wolverine, and well they kind of just stopped doing the Fantastic Four and hoped nobody would notice. No worries, we didn't. That being said, when talks began between Fox and Disney, Wolverine came back to life, the FF got a new title, and thankfully saw the Death of the Inhuman garbage that was being jammed down our throats.
Of course Marvel couldn't be foolish enough to stop publishing Spider-Man. But here is what they could do. Kill off Peter Parker for the 500th time and start marketing Spider-Gwen, Miles Morales, and Mary Jane as the new…new Spider-woMan. Hell you could even use Silk.
The point is, Marvel is going to have to put pressure back on Sony. Are they going to alienate their main audience by going the diversification route? It's certainly a thought. One thing Sony doesn't control nor will ever are the comic books. Could Marvel self sabotage for the bigger payoff? We'll see.
Now is a good time to sell Spider-Man, but really, any time is a good time to sell Spider-Man. The better question is when is the time to buy Spider-Man? I'd say in about 1-2 years you'll see a soft decline on Spidey non-LEGITMATE key books.
Alas, the next Spider-Man will be a solo Sony Pictures film, and it will likely gross over a billion riding the success of Far From Home. What's truly going to hurt Spider-Man is the quality, writing, and passion put into the films.
If I were Tom Holland, I'd get out now, or demand 15 million + percentage of gross. If and when these films are poorly received, bad reviews are had, and confidence is lost in the product. So sure, Sony mustard up the brass to pull out, but they may have inevitably made it easier for the mouse house to buy them outright in about 10 years.
When these movies fail, and mark my words, they will, Sony will not be forgiven. Not by me, not by the fans, and certainly not by the MCU. Sony has clearly forgotten the reason that they leased Spider-Man to Disney in the first place…it’s because you had failed!
Have we seen the last great Spider-Man film? You tell me.