The Usual Suspects #50

Welcome back for another edition of The Usual Suspects. This week I am celebrating my 50th anniversary article. As comic collector’s we all know that milestone issues usually come with either a new character, new format, or a gimmick of some sort. So, I thought it would be fun to celebrate this idea by looking at 50 gimmick covers from my comic collecting heyday of the 90’s.

There are plenty more gimmick covers that I did not cover here in this article. Admittedly I know I missed some classics as I remembered them after I finalized my list. So, I may do an honorable mentions list at the end of this adventure. Feel free to shout out your favorites and you are more than welcome to throw out the obvious gimmicks I missed in the comments section below.

This is all for fun, so let’s get a dialogue going about our favorites and all think back to a much simpler time. Back to a time when the publishers were trying to take advantage of us collector’s by convincing us that this shiny foil, polybagged, or die cut fold out gatefold cover was must have stuff for our collections.

I feel I’ve been upfront about my tendencies with collecting. I know I can be biased, romanticizing the books and time when I was first falling in love with this hobby. I grew up during those crazy times in comics and through the hullabaloo that led up to the crash. So Jim Lee, Todd McFarlane, Image Comics, the X-Men, Spidey, Knightfall, the Death of Superman, and the Infinity Gauntlet Saga will always hold a special place of reverence to me. I’m talking about the 1990’s.

So, the below list of 50 comics comes from this 90’s era of collecting. While I recall flipping through my dad’s comics a bit during the 80’s, I was too young to really appreciate Son of the Demon or The Killing Joke. And at that age a Conan comic just couldn’t compare to the Conan I knew.

As I have noted before in previous articles, I really got into collecting comics with Jim Starlin and Ron Lim’s run on Silver Surfer, so I am going to start my list there in 1991. This list isn’t ranked and is close to chronological from that ’91 SS starting point. And with 50 books, these are only getting a brief look. Akin to the Person’s of Interest feature for books at the end of my regular articles.

So, just for today, let’s pretend this is a Wizard Rewind article and take a trip back in time to the glorious excess of gaudy gimmicks of the 90’s…Let’s get into it.

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Silver Surfer V3 #50

Gimmick: Foil (May 1991)

This is probably my favorite gimmick on the entire list. It was from those formative years of my collecting and it was my favorite character. 3 printings of this one and it’s a tie-in to Infinity Gauntlet to boot. Plus, a silver foil Silver Surfer is just too perfect to pass up.

Typical Sales Data:

CGC Census 9.8 – 277

CGC 9.8 – $48.50 on 7/1/19

Raw – $9.42 on 7/1/19

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Ghost Rider V3 #15

Gimmick: Glow-in-the-dark (Jun 1991)

A classic cover that I still find in dollar bins occasionally. Gotta pick it up when I do. A perfect gimmick for this character. There was also a Gold 2nd Print of this one.

Typical Sales Data:

CGC Census 9.8 1st, 2nd – 374, 46

CGC 9.8 1st – $57.99 on 6/29/19

CGC 9.8 2nd – $89.99 on 5/12/19

Raw 1st – $0.50 on 6/26/19

Raw 2nd – $2.88 on 6/26/19

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X-Force #1

Gimmick: Poly-bagged (Aug 1991)

Well we all know this book. There are 5 million copies out there. Priming the pump for the success of X-Men #1, this took the multiple versions of the same issue in a new direction with a poly-bagged comic with 5 different cards. Forcing collectors to again buy multiple versions.

Typical Sales Data:

CGC Census 9.8 – 235

CGC 9.8 – $99.95 on 6/27/19

Raw – $3.25 on 7/1/19

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Wolverine V2 #50

Gimmick: Die Cut Cover (Dec 1991)

Another example where the gimmick perfectly matches character. I mean, 3 claw slashes die cut out of the cover of the book? C'mon son.

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Typical Sales Data:

CGC Census 9.8 – 406

CGC 9.8 – $41.00 on 7/1/19

Raw – $3.50 on 6/25/19

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Crazyman #1

Gimmick: Die Cut Cover (Mar 1992)

Die cut, you say? How about a book shaped like a face? Huh? No? It's ok, I've got more for you.

Typical Sales Data:

CGC Census 9.8 – 4

CGC 9.8 – N/A

Raw – $1.60 on 5/10/19

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Spectacular Spider-Man #189

Gimmick: Hologram Cover (Jun 1992)

The 1st of a group of gimmick covers in a series for all 4 Spidey titles out at the time. This group was released over subsequent months, but I felt they needed to be put together since they all shared the same gimmick.

Typical Sales Data:

CGC Census 9.8 – 135

CGC 9.8 – $45.00 on 6/17/19

Raw – $8.99 on 6/30/19

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Web of Spider-Man #90

Gimmick: Hologram Cover (Jul 1992)

Holograms were all the rage following the success of those inserts in the Marvel Universe card series from Impel.

Typical Sales Data:

CGC Census 9.8 – 140

CGC 9.8 – $33.00 on 6/18/19

Raw – $8.95 on 6/30/19

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Amazing Spider-Man #365

Gimmick: Hologram Cover (Aug 1992)

This book features the sneaky 1st appearance preview of Spider-Man 2099. And as you can see the Newsstand trades at a significant premium.

Typical Sales Data:

CGC Census 9.8 – 611

CGC 9.8 – $117.50 on 6/30/19

CGC 9.8 Newsstand – $269.00 on 6/24/19

Raw – $5.50 on 6/30/19

Raw Newsstand – $15.00 on 6/27/19

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Spider-Man #26

Gimmick: Hologram Cover (Sep 1992)

The final hologram cover in this set, you can still find these in the dollar bins. This is probably the one I seem to come across the most out in the wild for whatever reason.

Typical Sales Data:

CGC Census 9.8 – 322

CGC 9.8 – $51.00 on 6/18/19

Raw – $8.48 on 6/30/19

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Eclipso #1

Gimmick: Plastic Jewel Cover (Jul 1992)

Oh, that jewel was a nightmare for collectors. I mean it’s a plastic jewel on the cover that will dig into whatever book is on top of it or in front of it in a box. Fun idea, but maybe not the best idea once executed.

Typical Sales Data:

CGC Census 9.8 – 4

CGC 9.8 – N/A

Raw – $2.20 on 6/27/19

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Robin III #1 – 6

Gimmick: Slide Motion Cover (Dec 1992)

The polybagged Collector's edition of this series each had a poster and slide motion that was pretty lame. The old pop-up book trick of pull the tab doesn't translate well to comics. I'm sorry.

Typical Sales Data:

CGC Census 9.4 – 1

CGC 9.4 – N/A

Raw – $4.95 on 6/28/19

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Fantastic For #371

Gimmick: Embossed Cover (Dec 1992)

The straight up embossed cover was another gimmick that had tons of variations over the years. This one gave us a White 1st print that’s too hard to see, and a Red 2nd print. Neither are very hard to find.

Typical Sales Data:

CGC Census 9.8 – 98

CGC 9.8 – $72.00 on 3/14/19

Raw – $4.05 on 7/2/19

2nd Print: CGC Census 9.8 – 63

2nd Print: CGC 9.8 – $35.00 on 10/13/18

2nd Print: Raw – $4.05 on 7/2/19

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Superman #75

Gimmick: Polybagged (Dec 1992)

I'm sure plenty of us remember the news picking up on this one sending every Tom, Dick, and Harry to the comic shop to invest in their kids’ college fund by buying multiple black polybagged copies from the 3 million print run of this book.

Typical Sales Data:

CGC Census 9.8 – 253

CGC 9.8 – $70.00 on 6/23/19

Raw – $3.25 on 7/1/19

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Sleepwalker #19

Gimmick: Halloween Mask (Dec 1992)

Halloween mask cover? Fun idea, but to execute it; you will have to destroy the comic. It's cheap enough, so just go for it.

Typical Sales Data:

CGC Census 9.8 – 3

CGC 9.8 – $26.55 on 11/6/16

Raw – $2.86 on 2/26/19

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Silver Surfer V3 #75

Gimmick: Holofoil Cover (Dec 1992)

I prefer the O.G. silver foil to this newer holofoil application. But it's also embossed and still pretty cool.

Typical Sales Data:

CGC Census 9.8 – 152

CGC 9.8 – $54.99 on 6/8/19

Raw – $4.90 on 6/28/19

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Spectre #1

Gimmick: Glow in the Dark (Dec 1992)

Glow in the dark Spectre is another fine match of gimmick and character. I believe they used this trick a couple times on this title.

Typical Sales Data:

CGC Census 9.8 – 24

CGC 9.8 – $110.00 on 11/23/18

Raw – $1.79 on 6/18/19

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Bloodshot #1

Gimmick: Chromium Cover (Jan 1993)

Still see this one all the time in bins. The king of the chromium cover. This was such a cool gimmick when it came out. So slick.

Typical Sales Data:

CGC Census 9.8 – 370

CGC 9.8 – $49.99 on 6/15/19

Raw – $6.99 on 6/29/19

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Protectors #5

Gimmick: Die Cut Cover (Jan 1993)

A bullet hole cut through the entire book. Interesting concept, but poor execution. No one told the artists that there was going to be a hole going through the entire book. So the hole is very disruptive if you actually want to read the book.

Typical Sales Data:

CGC Census 9.8 – 1

CGC 9.8 – N/A

Raw – $1.00 on 7/1/19

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Venom Lethal Protector #1

Gimmick: Foil Cover (Jan 1993)

So many of these patterned foil covers, but this is a memorable one. More so than all of the 2099 books which I honestly forgot about when making this list.

Typical Sales Data:

CGC Census 9.8 – 3,977

CGC 9.8 – $61.00 on 6/28/19

Raw – $12.50 on 7/1/19

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Avengers #360

Gimmick: Embossed Foil Cover (Mar 1993)

Embossed Foil Covers ran thru the Avengers series for the entire year. I don't recall why they were spread out 3 issues apart, but it began here with this Bronze cover.

Typical Sales Data:

CGC Census 9.8 – 65

CGC 9.8 – $29.99 on 2/10/19

Raw – $3.00 on 7/2/19

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Bloodstrike #1

Gimmick: Hypercolor Cover (Mar 1993)

Remember hyper-color shirts? Well why not apply it to a comic cover. Makes the blood appear and disappear. Weird.

Typical Sales Data:

CGC Census 9.8 – 6, 9.6 – 13

CGC 9.6 – $33.00 on 5/24/19

Raw – $5.99 on 4/10/19

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Mighty Magnor #1

Gimmick: Pop Up Cover (Mar 1993)

Only full on pop-up comic that I know of. This gimmick is much better off in the greeting card industry as opposed to comics.

Typical Sales Data:

CGC Census 9.6 – 1

CGC 9.8 – N/A

Raw – $2.00 on 5/22/19

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Tribe #1

Gimmick: Foil Cover (Mar 1993)

I don't even remember what Larry Stroman's series was about, but I still see multiple copies of this book in the dollar bins.

Typical Sales Data:

CGC Census 9.8 – 10

CGC 9.8 – $54.99 on 10/26/18

Raw – $1.00 on 5/2/19

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Darkhawk #25

Gimmick: Foil Cover (Mar 1993)

1st issue or anniversary issue? It was almost necessary to have a gimmick cover just to charge that extra bit on the cover price. Issue #25? We gotta do something. Slap some foil on it. Done.

Typical Sales Data:

CGC Census 9.8 – 9

CGC 9.8 – $69.95 on 4/26/19

Raw – $2.18 on 6/23/19

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Fantastic Four #375

Gimmick: Prism Foil Cover (Apr 1993)

Ooh prism foil nearly distracts from an awful costume for Sue Storm. Totally 90's. Excessive skin, random bands of fabric, extra pouches, leather jacket, and a BFG. 90's

Typical Sales Data:

CGC Census 9.8 – 68

CGC 9.8 – $25.00 on 6/8/19

Raw – $1.49 on 6/27/19

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The Ferret #1

Gimmick: Die Cut Cover (May 1993)

Was Malibu doing an homage to Crazyman #1 or did they just say, hey let's do our own awful die cut face cover. Just make sure you make the face as ridiculously flat as possible, cranial anatomy be damned. Seriously, dude looks like he fell on his face.

Typical Sales Data:

CGC Census 9.8 – 1

CGC 9.8 – N/A

Raw – $0.99 on 3/11/19

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Ms. Mystic #1

Gimmick: Magic Eye Cover (May 1993)

Remember Magic Eye calendars? Make it a cover?

Typical Sales Data:

CGC Census 9.6 – 1

CGC 9.6 – N/A

Raw – $2.60 on 6/26/19

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Uncanny X-Men #300

Gimmick: Holofoil Cover (May 1993)

Holofoil X's and JRJR. Not a fan of the Romita run on Uncanny. Preferred him on Daredevil. The punched in faces, made more sense there with Battlin’ Jack Murdock types.

Typical Sales Data:

CGC Census 9.8 – 392

CGC 9.8 – $62.99 on 6/20/19

Raw – $3.05 on 6/29/19

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Turok #1

Gimmick: Chromium Cover (Jun 1993)

Valiant owned the chromium cover gimmick for a while there. Sooo many copies of this book. There's even a gold version out there that's mildly collectable to some folks.

Typical Sales Data:

CGC Census 9.8 – 183

CGC 9.8 – $49.99 on 6/29/19

Raw – $2.43 on 6/24/19

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Avengers #363

Gimmick: Embossed Foil Cover (Jun 1993)

3 months later, how about another Avengers embossed foil cover? This time in Silver.

Typical Sales Data:

CGC Census 9.8 – 45

CGC 9.8 – $50.00 on 9/5/18

Raw – $1.99 on 7/1/19

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Adventures of Superman #500

Gimmick: Polybagged (Jun 1993)

Superman's back, so let's us a white polybag to keep our secret. Four different Supermen? D'oh. Sorry to spoil it.

Typical Sales Data:

CGC Census 9.8 – 150

CGC 9.8 – $69.95 on 6/28/19

Raw – $4.79 on 7/1/19

Check Availability

Sleepwalker #25

Gimmick: Foil Cover (Jun 1993)

Wait a book that is hitting a milestone issue 25, we need a gimmick, STAT. Any ideas? No? then just slap some foil on it and up the cover price. Looks like an oil slick? Add some extra pages. They'll eat this one up.

Typical Sales Data:

CGC Census 9.8 – 3

CGC 9.8 – $40.49 on 11/9/13

Raw – $2.00 on 6/21/19

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X-Factor #92

Gimmick: Hologram Cover (Jul 1993)

The Hologram cover worked for Spidey, let's slap them on an X-crossover. Hey, maybe we should do an X-crossover every year. Hmm….

Typical Sales Data:

CGC Census 9.8 – 157

CGC 9.8 – $40.00 on 6/2/19

Raw – $1.99 on 6/30/19

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X-O Manowar #0

Gimmick: Chromium Cover (Aug 1993)

Why do a window box of Chromium when we can do the entire cover? Should we put anything on the back? Nah, they’ll be impressed with the wall-to-wall shininess.

Typical Sales Data:

CGC Census 9.8 – 412

CGC 9.8 – $44.67 on 6/24/19

Raw – $0.99 on 6/23/19

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X-Men #25

Gimmick: Hologram Cover (Aug 1993)

X-crossover book needs a hologram. Done. Plus, Magneto rips out the adamantium from Wolverine's body. So, let’s tease it on the cover. At the time this was a big deal and it gave us bone claws.

Typical Sales Data:

CGC Census 9.8 – 188

CGC 9.8 – $63.00 on 6/9/19

Raw – $6.95 on 6/29/19

Check Availability

Avengers #366

Gimmick: Embossed Foil Cover (Sep 1993)

Oh, it's been 3 months, give me another embossed foil Avengers cover. What metals do we have left? Gold? Ok, do it.

Typical Sales Data:

CGC Census 9.8 – 25

CGC 9.8 – $59.99 on 9/30/18

Raw – $4.39 on 7/2/19

Check Availability

Uncanny X-Men #304

Gimmick: Hologram Cover (Sep 1993)

So, what if it's only been 4 issues since our last gimmick cover in Uncanny. It's an X-crossover. We gotta do it. But, to avoid redundancies I am skipping a couple of these X-Holograms.

Typical Sales Data:

CGC Census 9.8 – 182

CGC 9.8 – $62.00 on 6/23/19

Raw – $1.50 on 6/29/19

Check Availability

Daredevil #321

Gimmick: Glow in the Dark (Sep 1993)

Pretty cool use of a gimmick to convey Matt Murdoch's “sight”.

Typical Sales Data:

CGC Census 9.8 – 12

CGC 9.8 – $89.99 on 6/8/19

Raw – $0.99 on 6/20/19

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Wolverine #75

Gimmick: Hologram Cover (Oct 1993)

X-crossover Hologram cover continues. Not quite sure what's shooting out of Wolvie's body now, but it looks icky. Is he now mutating into a porcupine?

Typical Sales Data:

CGC Census 9.8 – 277

CGC 9.8 – $48.50 on 7/1/19

Raw – $9.42 on 7/1/19

Check Availability

Avengers #369

Gimmick: Embossed Foil Cover (Dec 1993)

Another embossed metal Avengers cover? Has it been 3 months already? Ok, fine. Make it platinum but that's it.

Typical Sales Data:

CGC Census 9.8 – 18

CGC 9.8 – $25.00 on 11/7/18

Raw – $2.96 on 7/1/19

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Superman: Man of Steel #30

Gimmick: Vinyl Sticker Cover (Jan 1994)

Removable vinyl stickers so I can make my own cover? Ok, so I guess everyone who reads this is 5 years old. Great. So, where do I put these when they fall off. You know they don't adhere for very long, right

Typical Sales Data:

CGC Census 9.8 – 4

CGC 9.8 – $22.00 on 4/24/19

Raw – $2.70 on 6/20/19

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Action Comics #695

Gimmick: Foil Cover (Jan 1994)

Did Avengers run the embossed metal look into the ground? Nope, because the Man of Steel gets one as well. Make him fight some metal guy so we can do this.

Typical Sales Data:

CGC Census 9.8 – 15

CGC 9.8 – $25.00 on 12/9/18

Raw – $0.75 on 6/24/19

Check Availability

Silver Surfer V3 #100

Gimmick: Hologram Cover (Jan 1995)

I love SS, but this holofoil disc isn't nearly as cool as the last 2 anniversary covers. Plus, I have no idea why someone dropped $250 on a 9.8, but it happened.

Typical Sales Data:

CGC Census 9.8 – 6

CGC 9.8 – $250.00 on 5/21/19

Raw – $7.99 on 6/25/19

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X-Men Alpha #1

Gimmick: Chromium Cover (Feb 1995)

Marvel uses the Chromium here to kick off one of the best X-crossovers of all time, if not the best. I loved Age of Apocalypse. Too bad they overused this idea of an alternate reality over the last couple decades. This one was atop the hot list in my last Wizard Rewind.

Typical Sales Data:

CGC Census 9.8 – 414

CGC 9.8 – $75.00 on 7/1/19

Raw – $3.83 on 6/30/19

Check Availability

Amazing Spider-Man #400

Gimmick: Embossed Die Cut (Mar 1995)

Yet another book from last week's Wizard Rewind. An embossed tombstone cover means somebodies gotta die. Poor Aunt May.

Typical Sales Data:

CGC Census 9.8 – 416

CGC 9.8 – $56.00 on 6/4/19

Raw – $8.49 on 7/1/19

Check Availability

Wolverine #100

Gimmick: Hologram Cover (Mar 1996)

Wolverine gets his adamantium back, but instead of shiny foil, we get a shiny hologram. Opportunity missed if you ask me.

Typical Sales Data:

CGC Census 9.8 – 138

CGC 9.8 – $44.00 on 6/21/19

Raw – $5.90 on 6/29/19

Check Availability

Batman #530

Gimmick: Glow in the Dark (Apr 1996)

Batman/Deadman crossover? Why not do a Glow in the dark cover? Cool.

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Typical Sales Data:

CGC Census 9.8 – 11

CGC 9.8 – $36.00 on 4/2/18

Raw – $3.90 on 6/30/19

Check Availability

Superman Forever #1

Gimmick: Lenticular Cover (May 1991)

We've done all of the foils, chromiums, die cuts. What else we got? Lenticular? Awesome.

Typical Sales Data:

CGC Census 9.8 – 40

CGC 9.8 – $50.00 on 4/3/19

Raw – $6.00 on 6/6/19

Check Availability

Batman No Man's Land #1

Gimmick: Lenticular Cover (Mar 1999)

This lenticular gimmick is gonna take us into the next century. Mark my words. And it was a DC favorite for a while there.

Typical Sales Data:

CGC Census 9.8 – 22

CGC 9.8 – $63.00 on 6/17/19

Raw – $1.75 on 6/28/19

Check Availability

Wolverine #145

Gimmick: Foil Cover (Nov 1999)

I don't want to wait for 150, so let’s finally slap some holofoil claws on Wolvie this month. And that’s it for our list for this decade.

Typical Sales Data:

CGC Census 9.8 – 62

CGC 9.8 – $109.00 on 5/8/19

Raw – $8.75 on 6/27/19

Check Availability

So that’s 50 gimmick covers for my 50th article. I realize, I missed plenty from Foils for Iron Man, Cable, The Ray, Shadowhawk, War Machine, yada yada yada. I could go one and on with books I left off, like those 2099 Foils I know I forgot.

Those Deathmate Image/Valiant crossover books. The Holofoil X-covers for the Phalanx Covenant. Or how about that Etched Foil cover for Wildcats Trilogy. Or the acetate covers on Marvels.

Plenty of more gimmicks, but I had to draw the line somewhere. So, with that, I will end here. It was fun looking back at my 2nd favorite decade. I loved the 90’s, but the 80’s were still the best.

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Again, please share your favorite gimmick covers in the comments below. Maybe you’ll have one to share that stuck with you that the rest of us have either forgotten about or maybe never even saw.

…Anyway, two weeks…

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22 comments

  • Avatar

    This brings me back to silver sable 1! Thanks for the memories!

  • Avatar

    No top 10 today? Understandable if its in relation to the recent member passing, just figured I would ask.

  • Avatar

    Disregard, it was updated while I was typing that oddly enough lol.

  • Avatar

    First time poster!
    Great article just one correction! Sorry 😐!
    X-Force was released about a month or 2 before X-Men 1 if I remember correctly 🤔.

  • Avatar

    Great article, Peter! Nineties gimmick covers are near and dear to my heart, especially glow in the dark. That Ghost Rider 15 glow in the dark is the goat, but Venom: The Enemy Within 1 gives it a real run for its money.

  • Avatar

    I love that Spectre #1 … awesome.

  • Avatar

    The Avengers covers were done for their 30th anniversary (and were bronze, silver, gold, and platinum in that order). It’s really weird how marvel made such s big deal out of 30th anniversaries, more so than 50ths 20 years later…

    So that embossed FF cover? The coolest part is that on the direct editions the UPC is melting, too. Newsstands by contrast have a printed bar code.

    Love the love for Darkhawk #25. It’s silly, but it works so well.

    CBR’s Comics Legend series covered Action #695 at one point, and IIRC, it has a gimmick cover because the other Superman titles all had one within like a year or something and they wanted to keep the creative team happy.

  • Avatar

    Oh, and the holofoil to Silver Surfer #75? For some reason Marvel reused it for the original Rebirth of Thanos trade.

  • Avatar

    Reign of the Supermen die cut and foil covers!

    Action Comics no 687
    superman no 78 & 82
    adventures of superman no 501
    man of steel no 13

  • Avatar

    Loved this article, a lot of these books I picked up in the shop with my dad when I was a kiddo!

  • Peter Renna

    Oh yeah. That Venom was a good one. Honestly I rattled off this list off the cuff at work and spent so much time formatting and researching prices I didn’t have time to reevaluate the list. But I figured no matter how much time I spent on the list there would be omissions. But I love this because I can read the comments and be reminded of books too. Keep em coming. I’ll save the suggestions for #100 😉

  • Avatar

    Brigade(vII) #2 Foil (Image Comics June 1993) always did it for me. Never read the title, wasn’t a big fan of Marat Mychaels or Rob Liefeld, just loved the way Battlestone’s reflection was darkened and toned down in the Foil Edition. I find the non-foil Newsstand Edition bland and boring.

  • accustomfigures
    Avatar

    Awesome list! Spiderman 2099 and Bloodshot 1 are still 2 of my favorite covers.

  • Avatar

    Venom: Funeral Pyre #1 had a foil-like cover and there was also Venom: Enemy Within #1 that had a glow in the dark cover 🙂

    But I gotta ask, which do you prefer: these neat gimmicky covers (that you don’t really see much of anymore) or current variant covers (of which there are a ton)?

    • Peter Renna

      Honestly, I wouldn’t mind seeing a gimmick cover now and again. Especially as an Incentive variant. I mean some variant covers aren’t all that great, and it’s only the perceived rarity that makes them desirable.

      And then some variant cover art is great where the regular cover is just blah, but then why not just make the great art the regular cover? At least if there were a cool gimmick attached to a variant, it might at least make me feels like it’s something special for the inflated price. Especially a store variant.

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