Story Is King

Hello comic book investors and welcome back to the newest Covering The Spread!  This week I wanted to do something a little bit different.  There's an old adage when it comes to writing, that story is king.  So I wanted to see if the same theory applies to speculation.  I tend to focus on first appearances, but there are plenty of books that are considered “keys” because of the story inside of them.  So today we're going to look at some books that (In my opinion) are coveted for their story.


Avengers 684


This is a recent book that has really been making waves.  There has been a lot of debate on the merits of Immortal Hulk for speculators and it's an interesting case.  CGC denotes the change on their label, so you could argue this is a “new” character.  Along the lines of when Robin became Nighthawk.

Personally because there is no costume change I don't see this as a new character.  It would be more akin to when Superman discovers a new power.  That means this is a “story key”.  A book that is important because of it's story.  So how is it stacking up as an investment right now?


Average Raw Price 35.80
10 Copies 358
Shipping Fees (EST) 100
Grading Fees (EST) 180
Selling Fees 93
Total Costs 731


9.8 Av Price 9.6 Av Price 9.4 Av Price 9.2  Price
144 84 81 66
2 Copies 3 Copies 4 Copies 1 Copy Total Value
288 252 324 66 930

We have an upfront investment of $638 and our profits would be $199.  That's a spread of +19.90 and an ROI of 31%.  Those aren't terrible numbers by conventional standards, but as far as comic books are concerned they aren't wonderful.  I think it would be easier with this book to hit more 9.8/9.6 copies because of the age so that is always something to keep in mind.  My big concern here is how long are people going to love the story?  If people's opinion on a story changes, the demand will plummet.


Infinity Gauntlet 1


This is a book that has been hot for a very long time.  Right now it's the best selling modern slab.  With all the anticipation and excitement around Avengers: Endgame it's because a true key that will stand the test of time in my opinion.  But this is purely a story key, no first appearances at all.  So how does this hold up as an investment?

Average Raw Price 32.21
10 Copies 322.09
Shipping Fees (EST) 100
Grading Fees (EST) 180
Selling Fees 84.30
Total Costs 686.39


9.8 Av Price 9.6 Av Price 9.4 Av Price 9.2  Price
166 75 58 54
2 Copies 3 Copies 4 Copies 1 Copy Total Value
332 225 232 54 843

We have an upfront investment of $602.09 and come away with profits of $156.61.  That's a spread of +15.66 and an ROI of 26%.  Again if this were a stock we were investing in 26% would be very good but it's not great for the comic book field.  Like I said this is a book that a lot of people are looking for but the supply might just be too great.

So if these books that are keys for their story aren't working is investments maybe we should go a step farther.  Why don't we look at a book that is praised for it's story AND has first appearances?



Watchmen 1


In my younger days when I was more of a reader than a collector I always assumed this book would be incredibly expensive.  In fact I still feel that it should be.  However the prices seem extremely reasonable.  This book is considered to be one of, if not, the greatest of all time.

We have several first appearances of characters that DC is clearly trying to make more popular.  Oh and did I mention that HBO has a new TV show in the works.  This book basically has everything going for it, so how does it look as an investment?

With Pressing:

Average Raw Price 44
10 Copies 440
Shipping Fees (EST) 100
Grading Fees (EST) 180
Pressing Fees (EST) 120
Selling Fees 255.30
Total Costs 1095.30


9.8 Av Price 9.6 Av Price 9.4 Av Price
548 147 87
3 Copies 5 Copies 2 Copies Total Value:
1644 735 174 2553

So first off as I noted I'm running the numbers here with pressing included.  Given the age of this book I think that's a no brainer.  Our upfront investment would be $840 and our profits would be $1457.70! I don't have to tell you how great that is…but I will anyway.  That's a spread of +145.77 and an ROI of 173.5%!

Now of course I will say that this book isn't being sold raw on eBay very often, but the highest sale I saw was still under $70.  I think investors should be snatching up any raw copies they can get their hands on right now.  Raw prices are long overdue for an increase and I see no reason why this issue can't be a $100 book.  Especially if the new show is a hit.


Well everyone that's all I have for you this week.  Do you have any books you think are a great investment just because of the story? Or are the only ones worth investing in the issues that also have 1st?  Let me know what you think down in the comments below.

Thanks as always to the Comic Collateral App for our pricing data!  See you all in a week.

One comment

  • Obnoxio

    Great Article! Love it.

    One series I’m surprised at one series that doesn’t get some love is Kingdom Come. Many 1st’s, Great story, and that art!!!!!!

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