Incredible Hulk #340

Welcome back everyone! This week we’ll look at the work of a well known artist and a cross over from Marvel to DC. Brace yourselves, there are no variants in this article!. Let’s get to it!

Direct Edition Newsstand Edition

The Incredible Hulk #340

Release Date: February 10 1988
Cover Artist: Todd McFarlane
Print Run: Unknown
Raw: $50

This one was mentioned a while back on the G+ page, and with reason. Over the past few weeks, it went from a $20 dollar book to nearly $70, to finally settle around $50. There’s no need to introduce the artist here, and if you don’t know him that’s probably because you’re new to the hobby, but you’ll come around ;). I don’t think this one has seen its peak yet. There are a lot of iconic covers out there, and they are all going for way more than $50 bucks. McFarlane is an all time favorite artist for a lot of people and his work has changed the game of comic art by itself. Having Wolverine with his classic outfit reflecting the Hulk over his claws, both of them looking overly aggressive, is something you want to have in your collection anytime.

Now if you’re not ready to spend that much on a comic, I’ve got a cheaper option for you. Let’s take a look!

Direct Edition Newsstand Edition

Batman #423

Release Date: September 1 1988
Cover Artist: Todd McFarlane
Print Run: Unknown
Raw: $20

Voilà! What’s more badass than Wolverine and the Hulk all together? Batman! A lot of you probably already knew about this cover, but did you look at it only as a great cover or also as an investment opportunity? Seriously, just look at it… I’ll wait…Now tell me again why it's still a $20 book, that’s right. Even Mile High is selling this one for (only) $25. That’s a bargain if you ask me. Anyway, McFarlane back at it with a killing cover. It is not too much, nor not enough, it’s just perfect! This one is already considered an iconic cover from him so there’s no way it will remain a $20 book for long. And if you were thinking about slabbing it, try to hit a 9.8 with that red background. Good luck with that!

Now’s the time where you ask me why I’ve shown you both direct and newsstand edition. Well it’s quite simple. Since there’s no way to know the print run for both books (because it was not registered in 1988), it’s only a matter of time until people find a way to make those books more desirable than they already are. “Without print run info, how can we know if it's rare or not?” That’s where the newsstand edition come into play. They are a lot harder to find, and even more in NM condition. The market is slowly starting to differentiate the newsstands from the direct editions and to dissociate them when the time comes determine their values. Since variants, nth printings and even error issues aren’t considered the same way, why should direct and newsstand edition be any different?

Again, I have real faith that both books will eventually command a lot more money than they are worth right now. Todd McFarlane is an iconic figure in the comic industry and so are a lot of his covers. If you have the chance to find one of these, or if you already own them, you might want to look closer to see if they are newsstands or not. Who knows, it may pay off someday! Just keep in mind that where there’s no print run, there may be a newsstand!

PS: You might want to know that this issue has at least a 2nd and 3rd printings, that look identical, but can be told apart from the 1st printing by the content of the box on the bottom left.

2nd Print 3rd Print


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    What’s the significance with the Batman newsstand edition over the direct?

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    Plus newsstand books tend to suffer more wear from handling, making higher grades harder to find. Not to mention the strip cover return factor.
    Lower print runs plus higher destroyed copies.

  • canadiancomicguy

    Always love these articles.
    For anyone interested finding something even a touch rarer – there is a $1.00 price Canadian newsstand issue as well. I pick those up whenever I see them… Good luck!!

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    These are turning into my favorite reads on this site. Great job!

  • misfit138

    I have a Batman 423 in a 9.8 signed by Todd McFarlane. I pulled the book off the shelf at 16 yrs old. I have the Hulk 340 in a high grade also. I can’t believe that Detective 880 is a $300 book and Batman 423 is $20. I have Detective 880 in a 9.8 also, but still, it’s McFarlane vs. Jock. No comparison.

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    Well in retrospect, Batman 423 probably had a huge print run… I mean it was released in the 80’s, add to that Newstand editions and a 2nd and 3rd print and you have that book readily available.

    Detective 880, was the 2nd to last issue and the print was a lot lower that Batman 423. Also Detective was released in the 2000’s where a 60 000 print run is considered the norm.

    It’s a classic case of supply and demand.

    Detective is lessin supply therefore more in demand.

    I sold my Detective 880 because at those prices it would be stupid not to.

    I’ll hold on to my Batman 423… for now! ;oP

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    Love both these covers from McFarlane. CLASSIC! I always try to buy newsstands over direct market’s on comics from the mid 80’s to current anytime on books of interest if they are in nice condition. It would be real interesting to see the print runs on books like this especially when there are 2nd and 3rd printings involved.

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    Newsstand or direct, nothing printed in this era is remotely “rare”. Don’t believe the hype, because that’s all it is, very few collectors care and almost none will ever pay you more for one.

    • Louis-Philippe

      Hype or not, rare or not, the point is that Batman 423 is still a $20 dollar book that will fit in any collection and will probably worth more money in the future. If it’s not for the rarity, I would still buy it for the art 🙂

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    The 1.00 price variant was done in the very last year that DC did canadian newsstand price variants. This is one of the hardest ones to find over all the other canadian variants.

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