Subject #23 The Pump and Dump AKA PnD
The phrase Pump and Dump get's thrown around a lot. So I figured it was high time to discuss it. I'm kinda tired of hearing it and being accused of it to be honest.
Here's the part where you have to put on your big girl panties and decide.
You can take the blue pill and close your browser window now…
Take the red pill, keep reading and I'll show you just how deep the PnD hole goes.
My first “realization” of the pump and dump was ads in Marvel publications months before books were released. Those ads I think helped local shops across America because kids would swarm in and buy copies thinking they would get rich one day… Honestly, how many of you as kids were reading Previews or Advanced Comics about releases 3 months in advance?
Don't lie, if anything you read Wizard. You remember Wizard, who doesn't right?!
Wizard Magazine were the kings of the pump and dump. They turned PnD into an art form and sold it without us even realizing it. I don't think anyone has ever come as close to Wizard Magazine's level of Pump'dumpery before or since… A magazine combined with a price guide. Yeah, no conflict of interest there. They had the consumer paying them to tell them what books to buy and what the books they owned were worth. It was Brilliant!
See, cornbread wasn't free in those days, you had to pay for the Pump too.
Here's what's real!
ANY discussion about comics is a PUMP by today's standards. Every comic group, forum or sewing circle, website that reports or writes about comics are pumping something. While they may not benefit directly from the dump, someone is.
If someone talks about a book on a blog it's a pump. Since anything favorable must be… since nobody actually loves comics, they only love money. Standing outside the LCS talking with someone, it's got to be a pump. A bunch of people in forums or on google talking about a book, it's clearly a pump. All conversation can be considered a Pump. Even an ebay alert on your phone to an email from an online retailer. From a car to a comic, it's all some sort of pump.
I'll stop being sarcastic for a minute. Any sale or transaction is obviously the Dump which comes from dumping it on the market. Then isn't every sale technically a dump? I mean if you're not hoarding it, you're selling it. Everything has a price.
Advertising = Pump
Sale = Dump
We love being advertised to. From movie trailers to Football… either one. People sit in front of the TV on Sundays for 3 or more hours. All to watch 60 minutes of football, which equates to about 2.5 hours of ads. Ad's are just a pump for products you probably don't need. That's right, commercials are the Pump side of the PnD for things other than comics… Chew on that for a minute.
Ok, so now that the idea of everything in life is little more than an endless series of PnD is sinking in. Everyone's is trying to sell you something. Nobody cares about comics because they really only care about money… It's a lot to absorb so you might be shaken. That happens when you're abruptly woke, just ask Neo. Life is an endless series of PnD, get used to it.
This is a highly unstable market!
Just because you read an article about people investing in comics rather than the stock market doesn't mean you should too. Today's hot book can be tomorrow's discount bin filler. Get used to it. It's been that way for as long as the hobby has existed. It'll stay that way long after all the fair weather collectors/investors have gone.
Everyone wants guarantees and stability. The safety of black and white concrete can't lose investments. That's not going to happen, this market is way to volatile. It's driven by people who will tell you anything to flip a book. If there's a direct financial gain for the person telling you about it, you need to research beyond that.
I've said time and time again, flipping/selling/investing in comics is a predatory game. You want to play, it's gotta be a two-way street. You'll win as many as you lose.
Learn to think independently and separate yourself from the herd.
Fact is nobody was holding a gun to your head to buy anything in the 90's or today… So if you paid too much for a book there's no one to blame but yourself. Information and intelligent makes a market stronger. Do your own research and don't just follow the pack.
If money's your only aim, do us all a favor, just cut bait and run. This is a gamble and you need to suck it up or take a hike. Stop blaming and accusing people because you don't know how to “comic book” very well. That's nobody's fault but your own.
Remember… If you don't already own it, the Dump's ALWAYS on you!
Disclaimer: My views don't always reflect those of CBSI. Inigo and Trey give me a lot of rope to hang myself with and I'm grateful. I only use words like “investment” “market” and “speculation” because this is a site about dealing with those exact things.
I love comics and have since childhood. Comics helped me find my love of art and teach me to read. I write this article to help educate and allow people of all ages and experience levels an opportunity to learn more. My articles are never about a single issue or comicbook. The majority of the time it's about a single character. I try to cover multiple books that may or may not interest a reader as they pertain to a character.
I write this article every week because I love talking about comics. Trust me when I say, I really do have better things to do than type 1000 word dissertations just to con you into buying books. If my article really was a PnD, it would be a hell of a lot shorter and have links to my eBay page.
Thanks to those of you that read this every week and been a part of the first 23 (actually 24) installments. Much more to come in 2017!